Amplify is not just a brand but an experience that is proudly South African at heart and global in spirit that believes in tradition, innovation, authenticity

We are about being authentic whilst affirming our African Heritage with our efforts being on magnifying individual authenticity, expending on ideas and gradually swelling and developing beyond comfort zones.

Our inspiration is drawn from our diverse, powerful and vary- cultured African continent and because of this Amplify strives to embody a revolutionary spirit that takes prides in our individual worth and looks for opportunities that inspire development.

Amplify aims to create a firm foot print with an uncompromising dedication to customer service that inspires growth.

We are a 100% black woman owned and managed company with solid leadership that is based on sound business principles.

Our Business Philosophy:

Think big – start small.

Our Vision and Mission:

Our vision is to establish a brand which Africans can proudly affiliate with and is recognized worldwide.

Our Values:

  • Uncompromising dedication customer service. 
  • Integrity and Ethics. We do the right thing even when no one is watching.
  • Innovation: The only way you survive is by continuously transforming into something else.


Amplify was officially registered and trademarked in 2019.  Our products vary from life style and sportswear.


Amplify is always looking for talented, driven and hardworking people to join our team.  If you have what it takes , check out our current openings below:

Current openings (there should be a button opening to current openings)

Social Responsibility:

At Amplify, one of our core values is to encourage giving and lend a helping hand to those who need it most.  We are always finding ways to help our local communities especially in empowering women and children.

We have formally introduced the K.A.L.E Yourself programme Know, Accept, Love and Embrace Yourself, where we assist young girls stay in school and empower women to be self reliant.  We thank you for supporting us and helping this programme be success.